Sales Materials:

It can be tricky to design sales materials when you know the recipient's desk and inbox are deluged daily!

However, I keep in mind rules of readability, visual competition, and different ways to display information to create successful solutions that get noticed and get read. This example is newsstand sales flyer for Utne Reader magazine. Sales figures are featured in the text and in the form of a customized graph to persuade bookstores to order more magazines.